Branding the Church

Sunday night we began our DNA series - part of orienting the cessioncommunity around our Vision, Mission and Values as we kick off this new year.

It was fun - at one stage we used a clip from "The Corporation" to introduce the idea of the church as a brand. Interesting.

Anyways, we've been trying to do some branding through the local print media - just seeing how we go with it. Trying to do something very different to the standard advertising recitation of the consumer options...

Its been fun...who knows: it may even be effective!