So Labour is going to deliberately court a section of the Christian vote...perhaps I'm cynical...no perhaps about it! But anyway, despite some rather odd comments in the article, it seems like the left is slowly getting itself organised to respond to the sometimes orchestrated politicisation of the Christian right. With that in mind I thought I would assist the Labour party by completing a partial segmentation of this unexploited market:
- The new Labour Christians will be quite different from some Christians on the issue of killing people. Instead of being pro war and pro death penalty with a homicidal commitment to being anti abortion, the new Labour Christians will be anti killing people;
- They will drink only fair trade coffee (usually freshly roasted by some trendy local coffee roaster) but not if its from Esquires (low quality coffee like the exploitation of coffee bean growers all over the world, leaves a bad taste in the mouth);
- They will have a commitment to the environment and might even vote green if it weren't for the dope-smoking fine print;
- They might read Brian McLaren, Robb Bell, Doug Pagitt et al but probably won't be Tim La Haye or Frank Peretti fans;
- They will support the welfare state as a concept where it seeks to ameliorate the effects of social inequity, but will want to see some long term efforts to reduce the cycle of poverty;
- They probably won't attend Destiny Church;
- They will give to Tear Fund but probably not World Vision;
- They will happily overlook Helen Clark's commitment to a radical policy of social re engineering, because thats still the price of voting Labour;
- They will likely be refugees from pentecostalism, although not exclusively;
- They will love Bono...
Alright so its not exhaustive but its a start. Have I missed any key attributes that should be immediately communicated to the Labour PR spin doctors?